THE SITUATION:
DJI Indonesia approached MoveOn Multimedia in early October 2019, with the challenge of developing and implementing an eCommerce strategy on key online selling channels before the Black Friday shopping holiday just 2.5 weeks away. With lofty goals and limited execution time, VM eComm got to work implementing best practices on Tokopedia, Bukalapak, Blibli and the owned store, focusing on improving product discoverability, telling the brand story, and simplifying the path to purchase.

OUR APPROACH:

• A comprehensive Market Place optimization of all product pages, which included enhanced content creation (copy and imagery) and merchandise consolidation to aid in search result ranking, cross-sell and up-sell
• An audit of their own website experience for the 4K and HD product detail pages on desktop and mobile to identify missing content and determine the most intuitive UX for products at their price points
• Application of these UX recommendations for the most critical site pages

RESULTS:

• +109% Tokopedia Units Sold
• +350% Direct to Consumer Units Sold
• +102% increase in purchase order size from Bukalapak & Blibli